Set up your funnel.
Connect data so AI optimizes for real outcomes — orders, revenue, signups — not just clicks. Connect any, skip any. Add more later from settings.
Your funnel
Views
Tracked
Clicks
Tracked
Visits
needs GA4
Orders
needs Payments
Revenue
needs Payments
Payments
Orders, subscriptions, revenue
Create a restricted API key in Stripe.
Open Stripe
- Open the provider dashboard
- Create a new restricted API key
- Paste it here — we need it to refresh your data
Make sales attribute to your ads
Put the Growity tracking snippet on every page, including your post-payment success page.
Payment Links / Buy Button: nothing else — it's automatic.
Custom checkout: when creating the session add
metadata[gw_sid] (the value of the gw_sid cookie), or add {CHECKOUT_SESSION_ID} to your success_url.We only set
gw_-prefixed values; your other fields stay untouched.Google Analytics (GA4)
Website sessions, page views, events
Shopify
Orders, products, customers
Webhook
Send any custom event from your backend
Continue to dashboard
You can add or change sources anytime from settings.