Funnel
The path from a first impression to money. Each step shows events per day — the speed money moves through it, not a ratio.
Spend
What the funnel burns per active day — averaged only over days it actually ran.
$189/day
▲ 6% vs prev 7d
Sales
The deepest funnel event — purchases per active day. This is the result rate that matters.
2.2/day
▲ 0.4 vs prev 7d
Revenue
Money the funnel returns per active day.
$268/day
▲ 9% vs prev 7d
Profit
Revenue minus spend, per active day.
+$79/day
▲ 14% vs prev 7d
Velocity
Money returned ÷ money spent, both per day. Above 1.0× the machine is making money.
1.42×
▲ 0.07 vs prev 7d
Rates over active days only · last 7d · vs prior 7d.
Search → Sale
4 steps · each number is per active day 48 probes running
1
Impressions
ad shown6,400/day
$3.10 / 1k · 7d
▲ 4% vs prev
2
Clicks
tapped through128/day
$0.07 / clickCost per click over 7d. Limit $0.12 = mean of top successful probes + 2σ. Below limit → cheap enough to keep buying.
▲ 7% vs prev
3
Sign-ups
left contact slowing — ▼ 12% vs prev9.1/day
$0.98 / sign-upCost per sign-up over 7d. Limit $0.90. Currently above limit — probes that stall here get paused.
▼ 12% vs prev
Purchases
money in2.2/day
$86 / saleCost per sale over 7d. Limit $120 = margin × ad share. Below limit → profitable, scale it.
▲ 0.4 vs prev
The sign-up step is the bottleneck. Clicks come in at 128/day, but only 9.1/day leave contact — and that's falling. Cost per sign-up ($0.98) is over its $0.90 limit, so probes stuck here are being paused. Most likely the landing form, not the ads.
Review the sign-up landing →