Funnel
The path from a first impression to money. Each step shows events per day — the speed money moves through it. Deepen it by connecting the in-between steps.
Spend
What the funnel burns per active day — averaged only over days it actually ran.
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Sales
The deepest funnel event — purchases per active day. This is the result rate that matters.
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Revenue
Money the funnel returns per active day.
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Profit
Revenue minus spend, per active day.
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Velocity
Money returned ÷ money spent, both per day. Above 1.0× the machine is making money.
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Rates over active days only · last 7d · vs prior 7d.
Stages
Search → Sale · each number is per active day —A custom stage is always an in-between event on your side — impressions and clicks come from the platforms, the sale comes from Stripe. After saving, you'll get the install snippet (site or server) right on the new stage.