Campaign

Serving

Google Ads · sales funnel · 18 probes across 3 ad groups · cmp_2041

Spend

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Results

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Profit

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Cost / resultPeriod cost per result — a cost dimension, not a headline rate (Metrics Doctrine).

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cost / result

Rates over active days only · last 7d · vs prior 7d.

What the campaign will pay per sale

The campaign holds one price it's willing to pay per sale. Probes cheaper than it get more budget; pricier ones get pulled back. It rises on its own as successful probes prove out, capped by your cost limit.

The optimizer keeps one bar for the whole campaign and moves budget toward probes that beat it. You set the ceiling; it finds the level underneath.

$51 now $72 paying up to $120 your ceiling