Business
The guardrails behind your advertising — set the limits, the optimizer works within them and finds the rest on its own.
Guardrails the optimizer respects
how not to overspend — the rest the optimizer handles itselfMargins Optional · later
Product margins
You don't need this to start — until you set it, the system just maximizes results and revenue. Once you have steady sales, set each product's margin so it can also protect profit. Don't lowball it: too low a margin makes the optimizer overly cautious and slows growth.
Modes
Harvest Coming
Switch from growing to banking profit — successful products hold their position but stop being topped up, and testing pauses.
Auto-funding Coming
Let a set share of revenue refill your ad balance automatically, allocated to the highest-velocity sources within a reserve you keep.
Where the money goes
Spend by platform · last 7d